Our values
B2B automotive trading rooted in the Basque Country and South Landes
At Autonao, our values are not marketing slogans. They reflect field expertise, exercised from the Basque Country and South Landes, between Bayonne, Biarritz, Bidart, Capbreton and Hossegor.
At the heart of a territory where commitment, rigor and respect for one's word are part of the culture, our B2B automotive trading approach draws inspiration directly from this environment: demanding, authentic and focused on sustainable performance.
Local roots, European ambition
Based between the Basque Country and South Landes
Autonao is based in Labenne, in South Landes, just a few kilometers from Bayonne, Biarritz, Capbreton and Hossegor. This territory, at the crossroads of the Basque Country and Landes, is our anchor. It is here that we have built our network, our expertise and our reputation.
But our playing field extends far beyond local borders. Our vision is European: sourcing in Spain, Germany, Belgium, and deliveries throughout France and beyond.
🏠 Head office: Labenne (40530)
In the heart of South Landes, close to Bayonne and Biarritz.
🌍 Operating area: Europe
Import/export from and to Spain, Germany, Belgium, Netherlands, Italy…
🚗 Deliveries: All of France + Europe
Transport organized from our European sources to your location.
Why is this Basque Country / South Landes anchor an asset?
- ▶ Geographic proximity to Spain: logistical and relational ease for our Spanish imports
- ▶ Basque culture of commitment and keeping one's word: our partners know that a verbal agreement with us is worth a contract
- ▶ Demanding and authentic environment: no frills, pragmatism and performance
Trust and keeping one's word
In the Basque Country, a word given has sacred value
Here, in the Basque Country and South Landes, keeping one's word is not a marketing concept. It is a fundamental value that structures professional and personal relationships. When we say something, we do it. When we make a commitment, we keep it. It's simple, direct, effective.
At Autonao, this culture permeates the way we work with our professional partners:
📞 Total transparency
We hide nothing. Prices, timelines, conditions, constraints: everything is stated upfront. No nasty surprises.
⏱️ Respect for commitments
A stated deadline is a met deadline. An agreed price is a respected price. A promised quality is delivered quality.
🛡️ Assumed responsibility
A problem? We handle it. A mistake? We correct it. No evasion, no excuses. We take responsibility.
🤝 Long-term partnership
We don't seek one-off deals. We build lasting partnerships based on mutual trust and shared performance.
🔒 Absolute discretion
Your transactions, your sources, your strategies remain confidential. We never disclose sensitive information.
Result: our clients trust us, come back, and recommend us. No need for a 50-page contract: our word is enough.
Rigor and discipline
Inspired by the ocean and surf culture
The Basque Country and South Landes are territories shaped by the ocean. Here, rigor is not an option: it is a necessity. Surfers know this: the ocean doesn't forgive approximation. You must be prepared, disciplined, clear-headed.
At Autonao, this oceanic rigor translates into our B2B automotive trading business:
📋 Meticulous preparation
Every operation is prepared in advance: verified sourcing, controlled supplier, planned transport, anticipated formalities.
🔍 Attention to detail
Complete documents, clear history, consistent information: we validate each point methodically. No room for approximation.
⚡ Controlled reactivity
Fast, but never hasty. We know when to accelerate and when to take the time to do things right.
🎯 Quality requirement
We only deliver vehicles that are compliant, inspected, ready for resale. No compromise on quality.
🏄♂️ The analogy of surfing and automotive trading
Surfers and automotive traders share the same mindset:
🏄♂️ Observe the ocean, anticipate the wave
🚗 Monitor the market, identify opportunities
🏄♂️ Position yourself in the right place, at the right time
🚗 Source in the right place (Spain, Germany…), at the right time (before prices rise)
🏄♂️ Take the wave with commitment, without hesitation
🚗 Buy with conviction when the opportunity is there
🏄♂️ Hold the line, adjust in real time
🚗 Manage the unexpected (transport delays, blocked formalities…) with calm and efficiency
Result: no room for improvisation. Each operation is executed with rigor, discipline and professionalism.
Operational excellence
Continuous optimization of our processes
We never settle for "it works". We always strive to improve, optimize, simplify. Each operation is an opportunity to learn and progress.
🚀 Optimized processes
- ▶ Sourcing: direct access to the right sources (lessors, auctions, manufacturer stocks)
- ▶ Transport: pooling flows to reduce costs and lead times
- ▶ Administration: automation of recurring formalities (registration, compliance…)
- ▶ Tracking: digital tools to trace every vehicle in real time
📊 Continuous improvement
- ▶ Analysis of each operation: what went well? What can be improved?
- ▶ Market monitoring: tracking regulatory, tax, and price changes
- ▶ Continuous training: updating our knowledge (new standards, new tools, new sources)
- ▶ Client feedback: we listen to our partners and adjust our services accordingly
Result
Smooth, fast operations without hitches. You save time, we gain efficiency. Everyone wins.
Independence and neutrality
Free to choose the best sources for you
Autonao is an independent company. We are not tied to any manufacturer, dealership network, lessor, or exclusive platform. This independence is a strategic advantage for our clients.
Why our independence benefits you:
🎯 Total neutrality
We don't push any particular brand. We seek the best vehicle for your need, regardless of the manufacturer.
🌍 Multi-source access
We work with dozens of suppliers across Europe (lessors, auctions, manufacturer stocks, dealerships…). You benefit from the best available offer on the market, not an imposed offer.
💰 No hidden conflicts of interest
We receive no hidden commissions from suppliers. Our remuneration is clear: a transparent service commission on each transaction.
🔄 Maximum flexibility
Changed your mind? Want to try a new brand? No problem. We adapt to your needs, not the other way around.
🛡️ Protection of your interests
Our only objective: find you the best vehicle, at the best price, under the best conditions. Period.
Our independence is your freedom of choice. You maintain control, we give you access to the best opportunities.
Responsibility and sustainability
A profession exercised responsibly
B2B automotive trading requires a high level of compliance and responsibility. This is our vision: to exercise this profession with rigor, ethics and transparency.
✅ Tax and legal transparency
- ▶ Scrupulous compliance with regulations (intra-community VAT, registration, compliance…)
- ▶ No gray areas: everything is legal, traceable, declared
- ▶ Support for our clients so they themselves remain compliant
🔍 Traceability & compliance
- ▶ Consistency check of information (mileage, maintenance, invoices and documents)
- ▶ Verification of administrative compliance and vehicle records (CoC, registration, VAT…)
- ▶ Selection of qualified sources and secure purchasing processes
🌍 Managed environmental impact
- ▶ Pooling of transports to reduce carbon footprint
- ▶ Promotion of recent, less polluting vehicles (Euro 6d, hybrids, electric…)
- ▶ Logistical optimization (fewer empty trips, short circuits when possible)
🤝 Balanced relationships
- ▶ Respect for our suppliers (timely payment, clear conditions)
- ▶ Respect for our clients (no forced sales, no sales pressure)
- ▶ Long-term relationships based on trust and fairness
We want to build an activity that is sustainable, respected and respectable. No one-off deals, no borderline practices. Clean, clear and responsible B2B automotive trading.
Professional B2B culture
We speak your language
Autonao works exclusively with automotive professionals: traders, dealers, franchisors, lessors, fleet managers… No private individuals. This pure B2B specialization allows us to fully understand your challenges and speak your language.
We understand your constraints:
- ▶ Pressure on margins
- ▶ Stock rotation
- ▶ Cash flow management
- ▶ Business risks (unsold stock, depreciation, disputes…)
- ▶ Requirements of your professional or end clients
- ▶ Regulatory changes (Low Emission Zones, tax penalties, Euro standards…)
Our B2B approach:
- ▶ No unnecessary jargon, concrete and pragmatic
- ▶ Professional responsiveness (response within 24 hours, personalized follow-up)
- ▶ Clear and compliant invoicing (VAT on margin, reverse charge…)
- ▶ Absolute confidentiality (your purchases, your sources, your strategies remain between us)
- ▶ Flexibility: we adapt to your processes, not the other way around
Result: you work with a partner who understands your business, not a salesman trying to place a vehicle.
🧱 Values embodied, not displayed
Our values are not there to artificially reassure. They are embodied daily, in each transaction conducted from the Basque Country and South Landes, towards France and Europe.
What truly defines us: